GOAL
Fadlon & Rozio is a law firm in southern California that has been practicing for over 15 years. They partnered with me to rebrand their black and white logo to compete with todays design standards, and to establish their online presence.
AUDIENCE
Male entrepreneurs and business owners ages 25+
CHALLENGE
How can we create branding that attracts a predominantly male audience and create a web presence that is easy to manage by Fadlon & Rozio's small team?
DELIVERABLES
Logo design, business cards, marketing materials, pitch deck, Webflow web design and development, SEO, Google Business set-up.
LOGO + TYPOGRAPHY DESIGN
I initially created 4 logo concepts for the F&R team, the 1st option represented a more traditional, high-end and sophisticated look for the brand and the following concepts utilized bold, minimalist fonts.
The chosen logo combines the F&R initials and is appropriate for the "go getter" masculine male archetype we identified as their primary target audience after reviewing their history of clientele. The final logo was inspired by male-oriented brands in both the health and fashion industry.
WEB DESIGN PROCESS
We decided on a one-page website to provide the most important information about their law firm in a central location, with the key call-to-action "Contact Us" throughout the landing page.
In Figma I created low-fidelity wireframes and collected F&R's team feedback on their design using the team comment tool. We were able to collaborate digitally from across the country and swiftly make changes in order to get them launched by their expedited deadline.
I then created high-fidelity wireframes, applying their branding and copywriting for a comprehensive view of their website before I began the build in Webflow.
