Celebrating Recovery In Minority Communities.
NON-PROFIT BRAND IDENTITY - ONE WORLD RECOVERY NETWORK
OVERVIEW
One World Recovery Network is a Texas-based non-profit that serves black communities and minority families nationwide with peer support services, workforce development and recovery support. Their focus is on underserved families experiencing substance abuse and/or mental health issues.
I worked with One World Recovery Network to develop a cohesive brand identity and create brand storytelling through digital mediums, to establish them as a modern and trustworthy leader in the non-profit space.
CHALLENGE
Modern and Timeless Identity
The founder of One World Recovery Network shared her goal to spread brand awareness and procure more funding for the non-profit. She didn't feel confident in her current branding and expressed confusion in how to speak about her brand's mission. I educated her on the necessity of Digital Marketing and the power of storytelling and relatability in modern brands.
We performed market research to learn more about her target audience and discovered the tremendous value placed on family and community. We focused her messaging on both family and community, with an emphasis on keeping families unified and included in the recovery experience.
SOLUTION
Relatability, Impact and Representation
I created the OWRN logo to represent 3 humans within each others' arms , symbolizing the community support that OWRN advocates for and creates.
Their primary font "Ubuntu" was intentionally chosen because it is named after a South African word that means: "a quality that includes the essential human virtues; compassion and humanity." Ubuntu is also a concept in South Africa that essentially translates to "I am because you are."
The brand colors are bold, bright and energetic. They represent hope, new beginnings and joy. I believe they express the healing that results from seeking mental health support and the vibrancy that results from living a sober and present life.
Brand imagery for OWRN includes black and mixed-minority families, humans of all ages, communities coming together and the intimacy and love shared between family members, friends and those experiencing the challenges of substance abuse and mental health issues.
MARKETING MATERIALS
I created new business cards and stationary to support OWRN in confidently reaching out to state legislators and community leaders as they canvas the United States for additional funding and advocation for recovery in black communities nationwide.
ADVERTISING DESIGN
Together, we came up with additional applications for their new branding including billboards, posters, digital banners and merchandise to be distributed at their recovery events.
